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Bounce Rate is defined as the percentage of visitors that leave a webpage without taking an action, such as clicking on a link, filling out a form, or making a purchase.

Bounce Rate is important for three main reasons:

Someone that bounces from your site (obviously) didn’t convert. So when you stop a visitor from bouncing, you can also increase your conversion rate.

Bounce Rate may be used as a Google Ranking factor. In fact, one industry study found that Bounce Rate was closely correlated to first page Google rankings.

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https://www.anssikela.com/2013/11/06/levoton-tytto-ja-spotify/#comment-597428

https://www.blogger.com/comment.g?blogID=7084921702483719745&postID=4669848086753350423&page=10&token=1651037183722

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https://www.blogger.com/comment.g?blogID=7084921702483719745&postID=4669848086753350423&page=10&token=1651038151180

https://healthywealthynwise.com/is-article-marketing-just-about-getting-links-2/#comment-3880490

https://neuro.informatik.uni-ulm.de/PSL2013/?page_id=14#comment-168295

http://fatcow.com/blog/?p=1404#comment-2993243

Bounce Rate is the percentage of people that land on a page and leave.

Exit Rate is the percentage of people that leave a specific page (even if they didn’t initially land on that page).